Awards

Past award winners & runners-up

Be inspired by the winners and runners-up at the DMA awards over the years. The campaigns below went that extra mile, standing out to our judges for their transformative thinking and approach. Explore them year by year to see what gold-standard marketing looks like.

Year

2025

Grand Prix winner

Building A Billion Pound Brand

House 337

England and Wales Cricket Board

Britain’s newest billion-pound brand isn’t a tech start-up or fashion label. It’s cricket. reborn as fast, joyful and culturally magnetic. Launched in 2021 by the England and Wales Cricket Board (ECB), in response to declining cricket attendance, The Hundred had a bold mission: to "throw cricket's doors open to everybody.”

Find out more

Grand prix runners up

Making AutoSergei real with Meer-tech

Merkle

Compare the Market

Research shows ‘comparing’ is too much effort for a third of us. The brand was in a fight for convenience and needed to change - fast.

Daisy vs Scammers

VCCP and Girl&Bear

Virgin Media O2

O2 transformed traditional marketing approaches to fraud protection and tackled scamming head-on. This is a story about a scam-baiting AI granny named Daisy, built to hold scammers on the line and waste their time.

Industry Sectors

From Automotive and B2C, FMCG and E-commerce, to Charity, Public Sector and beyond, these are the campaigns that defined the year.

Channels

There are many ways to reach out to audiences. These shortlisted winners approached traditional channels with creative methods to engage customers.

Campaigns

Finding new ways to connect with customers through a range of campaign strategies is essential to marketing excellence. Here’s how our winners did it across eight campaign categories.

For Good

Marketing has the power to change the world. These companies stood out for their campaigns that made a difference.

Data and Tech

Innovative thinking starts with data-led customer insight. These award winners set the standards for data and tech-driven marketing done right.

Craft

Marketing teams bring together a whole host of talents to create impressive results. Here are the innovators who’ve honed their craft to a point of excellence.