Social media scorecard: how do you rate the platforms for marketing?

Understanding the relative strengths and weaknesses of the growing number of social media platforms is essential for effective campaign planning. However, until now there has been little in the way of useful research that compares and contrasts the various aspects of marketing on social platforms.

This autumn, the DMA Social Media Council has created a scorecard for marketers to rate how they find using the various social networks. The data collected will be used to further improve the direct marketing industry and to inform the policies and good practices literature that help to raise standards in the industry.

So if your business uses social media please take five minutes to answer our concise online survey. The survey is confidential, only aggregate scores will be reported, and the output of this research will help marketers assess different social media platforms, and their suitability for direct marketing purposes. All respondents will receive a copy of the results.

The questionnaire is composed of:
- four screening questions about you and your company
- three questions on your social media usage
- your ratings for the social media platforms you use

As a thank you, respondents will be entered into a prize draw to win a free place for a DMA event. Click here to read the terms and conditions. For more information please contact Yashraj Jain: 020 7291 3359

Have your say with the DMA – complete our survey now.

By DMA guest blogger Lynsey Sweales, CEO of SocialB and member of the DMA Social Media Council