2024 European Consumer Trends Index

In just the past six months, irrelevant content or offers caused frustration with half of the consumers we investigated for the European Consumer Trends Index. This shows that even in 2024, messaging still lacks personalisation and lags behind customers’ expectations.

This is just one of the many insightful results you can find in this year's European Consumer Trends Index.

For the 2024 European Consumer Trends Index, Marigold, in conjunction with Econsultancy, surveyed a total of 7,343 consumers from Denmark, France, Germany, Spain, Sweden, the United Kingdom, and the Benelux Region.

In this report, you can learn all about current consumers’ attitudes towards loyalty, access crucial insights on purchasing behaviour, preferences on personalisation, messaging, engagement, and data privacy, to name a few. The value of brand loyalty, for example, is considerable in Europe. Despite a turbulent economy, 65% of European consumers will pay more to shop with the brands they're loyal to.

Interested in more? Download the full European Consumer Trends Index now to bring your 2024 strategy in line with current trends and increase your revenue.