Inserts Case Study - LIDL | DMA

Filter By

Show All
X

Connect to

X

Inserts Case Study - LIDL

T-5437ee42cf9a0-lidl-case-study1_5437ee42cf905-3.jpg

Brand:
LIDL

Media buying agency:
Direct / M2M

What part of the strategy makes this insert stand out?
Lidl have successfully worked themselves into being a key company in the UK supermarket sector. In this instance the use of high quality paper, excellent photography and the recognised expert in the field really creates impact. The attention to detail throughout connotes quality, expertise and value whilst maintaining a strong DR mechanic with the holiday offer.

How has creativity brought the strategy to life?
The use of high quality production and artwork has been embraced and leads to a really great first impression. By investing in these elements it challenges the consumer to potentially change their initial thoughts on the brand. The use of #LidlSurprises incorporates modern technology and affords a platform for comment and consumer endorsement and measures popularity via this additional DR function.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

interactive email examples tips tricks Jennifer Birks.png

Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!

CD_SG - Social Template - Retail Webinar OD.png

RedEye's Technical Operations Manager, Justin Oakley, gives us an insight into the Web3 evolution by explaining what is blockchain, how are smart contracts used for transactions, your digital wallet and examples of the new digital craze of NFT’s.

hero-web3.png

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244