Inserts Case Study - LIDL

Brand:
LIDL

Media buying agency:
Direct / M2M

What part of the strategy makes this insert stand out?
Lidl have successfully worked themselves into being a key company in the UK supermarket sector. In this instance the use of high quality paper, excellent photography and the recognised expert in the field really creates impact. The attention to detail throughout connotes quality, expertise and value whilst maintaining a strong DR mechanic with the holiday offer.

How has creativity brought the strategy to life?
The use of high quality production and artwork has been embraced and leads to a really great first impression. By investing in these elements it challenges the consumer to potentially change their initial thoughts on the brand. The use of #LidlSurprises incorporates modern technology and affords a platform for comment and consumer endorsement and measures popularity via this additional DR function.