Creative Effectiveness in Door Drops: March 2023

Written by Rob Henry, Managing Director at LDM, and member of the Door Drop Hub of the Print Council.

Healthcare Door Drop from Spire.

What would you look for if you were considering private healthcare?

Three words spring to my mind; professional service, trustworthy and clean. They would be my personal first three and I think this leaflet does a great job in exuding all of them.

This folded leaflet for Spire printed with a glossy, 200 gram finish certainly has that professional feel to it – immediately creating the feeling of trust. The front cover is self-explanatory and immediately explains to the audience exactly what this piece of marketing material is all about; brilliant healthcare, efficiently and quickly. The blue and white colouring mimic those seen in a clinical setting and enthuse again those feelings of trust and professionalism.

Opening the leaflet, this feeling of trust is reflected throughout, with the use of wording such as “experts”, “you can be sure”, “best outcome for you” and “keep you safe”. The left inside page of the leaflet explains in very simple and clean terms, the service that Spire offer – with a call to action at the bottom, inviting potential customers to ring and book.

The centre of the leaflet uses a photo of a smiling healthcare professional, with a glowing reference from a Spire customer, adding further weight and value to the leaflet, as everyone knows that peer to peer reviews are very enticing for the customer.

The right hand side of the brochure promotes cost-effective health insurance too, making the leaflet a bit of a one-stop shop for a client’s private healthcare needs. The outer right-hand side of the brochure encourages the audience further to enquire by explaining how hassle free and easy it is to switch healthcare to a private plan with Spire.

Throughout, the leaflet uses the power of three and breaks each section they wish to explain, down into three digestible points. This ensures the leaflet isn’t overwhelming or too wordy for the reader – but that it has all the relevant information necessary to ensure the reader can make a fully informed decision on whether private healthcare is the correct option for them.

The rear of the leaflet contains the “contact us” information, the address, a map and a call to action again with the telephone number so that Spire can easily track the number of calls each campaign produces. It also reveals extra information regarding the GP service the hospital has, again adding into this one-stop shop in private healthcare feel, that the leaflet gives.

It looks professional and trustworthy. It feels professional and trustworthy. It’s encouraging enough to gain engagement, without being pushy and overwhelming. It has neither too little, or too much information. It’s busy, but not too busy. It’s enticing and you can see why they chosen this particular design and format for their door drop campaign.

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