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Creative Data Academy Edinburgh


As part of the final leg for this year’s 3 day academies, Creative Data travelled to Edinburgh for the 2nd year to host 30 students keen to discover the opportunities in data-related marketing. The programme demonstrates to students how to analyse, interpret and tell stories with data. These individuals have a massive advantage in being the digital generation, so the academy acts to nurture this talent to show the power of data.

Speakers included Gillian Docherty (The Data Lab), Robin Huggins (MBN Solutions), Scott Logie (REaD Group), Rachel Aldighieri (DMA), Michael Briggs (Skyscanner), Chris Davey (Whitespace), Danielle Kelly (STV), Natalia Mavrou, Marta Portugal, Rocio Marinez (Aquila), Justin Armsworth, Suneel Gopal (Experian) and Laura Irvine (BTO Solicitors).

Robin Huggins, Director of Academy and Client Services at MBN Solutions commented, ‘MBN Academy works with students throughout the country to inform, assist and advise on the skills that they need to transition into careers within the Data & Digital industries. DMA Talent’s Creative Data Academy is exactly the kind of forum we look to collaborate with in order to effect meaningful impact in the highlighting of the great jobs and careers available for students within the Data and Digital industries.’

Camille Hanotte, one of this year’s students said, ‘I met individuals studying a variety of academic fields including marketing, data science, artificial intelligence and public relations. Each and every one of the delegates, like myself, were enthusiastic to learn how to utilise data, to make a difference (from solving sustainable development issues, to the creative industries, health care, fintech’s and science). It was inspiring to meet so many eager individuals with different perspectives and ideas about data.’ Read her full article here.

With over 600 applications for this year’s programme, the demand to learn more about data-driven marketing is evident. The Creative Data Academy connects this talent with local businesses, which for Scotland, continues to strengthen its reputation as being a leading data centre (Source:

Creative Data is just one of the talent initiatives running in the region; did you know DMA Scotland have their own talent hub? Find out more information here.

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