Beyond the Basics: 3 Tips to Advance Loyalty Programmes

14 Nov 2023

A staggering 53% of consumers in Europe will pay more to purchase from their favoured brand (European Consumer Trends Index 2023, Marigold, 2023). It doesn’t take a data scientist to see how much loyalty – or a lack thereof – impacts customer behaviour, spending, retention and satisfaction.

However, truly committing to building a strong relationship with customers means moving away from generic, transaction-based loyalty strategies - and towards personalised loyalty programmes that deliver deeper value to the customer.

In our Quick Read Guide, Beyond the Basics: 3 Tips to Advance Loyalty Programmes, we offer tips to advance your loyalty programmes by:

Enriching customer data with interactive experiences throughout the customer journey
Rethinking your approach to loyalty points, statuses and tiers
Making your marketing personal

Download the free guide Beyond the Basics: 3 Tips to Advance Loyalty Programmes today to see how and why advanced loyalty always wins.

Eva Maria Schmidt

Marigold

Hear more from the DMA

Please login to comment.

Comments

Don't underestimate the importance of a campaign brief

We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.

Maximising Engagement with the Latest Advancements in Real-Time Personalisation

Consumers are growing increasingly frustrated with generic, one-size-fits-all messages built for the masses. What they really want is to receive emails and messages that are relevant to their interests.

Ebook-Maximizing Engagement Campaign Creatives EN_Portal Thumbnail 1684-820(1).jpg

Chasing Data Trails: How Data Shapes Purple Square's 5 Core Principles of CX

Navigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler data times, this article emphasises that having an abundance of data isn’t automatically beneficial.

From prospect to customer: using telemarketing to optimise lead conversion

In an environment where buyers are exercising caution and scrutinising their purchasing decisions, telemarketing serves as a powerful tool to address their objections, highlight unique value propositions, and establish a personal connection that builds confidence in your brand

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

Beyond the Basics: 3 Tips to Advance Loyalty Programmes

Comments

Related Articles

Don't underestimate the importance of a campaign brief

Maximising Engagement with the Latest Advancements in Real-Time Personalisation

Chasing Data Trails: How Data Shapes Purple Square's 5 Core Principles of CX

From prospect to customer: using telemarketing to optimise lead conversion