B2B in a B2C World - Bonus Content 3

07 Oct 2019

We recently shared the full roundtable, and two bonus interviews with you all.

Now, it's time for the final piece of bonus content from the roundtable.

Check out a few more expert insights below:

Thanks to all of our roundtable attendees and interview contributors:

Andrew Buckley, Executive Vice President, Mastercard

David Daniel, Senior Vice President of Marketing and Communication, Mastercard

Helen Brougham, Digital Marketing Manager, O2

Dave Stevens, Chair of Business Marketing Club (BMC)

Mark Thomas, Senior Director of EMEA Marketing Operation, Hilton Worldwide

Click the links below for more in-depth interviews with some of our roundtable attendees and the full podcast:

Full podcast

Bonus content 1

Bonus content 2

Discover more about the DMA's Customer Engagement campaign, here.

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What our judges saw: Strategy

B2B Council members reflect on the work they saw at the DMA Awards Judging 2023 in a variety of categories, singling out the themes that struck them and takeaways from what makes the DMA Awards rewardingly hard to win.

What our judges are looking for

We have asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories.

Is there any space for B2B brands on TikTok?

We posed the question to up-and-coming creatives and strategists, Jordan Perez-Hughes at B2B CX Agency The Croc, accompanied by Maya Behzadi and Lili Small from social media and influencer marketing agency, BIG little LDN.

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B2B in a B2C World - Bonus Content 3

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