Filter By

Show All
X

Connect to

X

B2B in a B2C World - Bonus Content 2

T-customer-engagement-011.png

The B2B Council are keen to share their recent discussion with a wider audience – the DMA audience.

We recently shared the full roundtable and the first bonus interview with you all.

Check out a few more expert insights below:

Thanks to all of our roundtable attendees and interview contributors:

Andrew Buckley, Executive Vice President, Mastercard

David Daniel, Senior Vice President of Marketing and Communication, Mastercard

Helen Brougham, Digital Marketing Manager, O2

Dave Stevens, Chair of Business Marketing Club (BMC)

Mark Thomas, Senior Director of EMEA Marketing Operation, Hilton Worldwide

Click the links below for more in-depth interviews with some of our roundtable attendees and the full podcast:

Full podcast

Bonus content 1

Bonus content 3


Discover more about the DMA's Customer Engagement campaign, here.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

In this latest blog supplied by our B2B Council, Bianca Indipendente – Psychosociologist, Innovation, and Organisation Consultant – discusses how extraverts and introverts react differently to social distancing. Discover the misconceptions and advice for those on both sides of the scale.

Blog Image_Coping with Isolation.png

In this latest blog supplied by our B2B Council, Bianca Indipendente – Psychosociologist, Innovation, and Organisation Consultant – discusses whether working from home is for everyone, and the difference in productivity of those scoring high and low on the conscientiousness scale.

Personality Type.png

In this latest blog supplied by our B2B Council, learn how personality types and panic-buying are connected, as well as the ways conformity, social media, and fake news contribute.

panicbuy.png

The customer experience you provide is what sets you apart from the competition. Pretty obvious if you are a B2C brand, but what if you belong to the B2B world? What are the differences when you deal with customers compared to an organisation? This is our take from Adweek Branded and Dun & Bradstreet’s latest report.

Customer Experience_Research articles copy.png