02 Jul 2024
DMA urges political parties to prioritise new Data Reform Bill
Today, the DMA, along with industry partners, has written to political parties to include a new Data Reform for Growth Bill in the upcoming King’s Speech. A central part of the DMA to work with legislators to ensure they are aware of how our industry works and what they can do to support...20 Jun 2024
Email Marketing Benchmarking Report 2024
In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences. Among these channels, email remains a standout tool for nurturing relationships and...
12 Jun 2024
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
05 Jun 2024
Anneli Ritari-Stewart appointed as DMA Scotland's new chair
DMA reasserts presence in Scotland with commitment to pioneering “responsible and ethical use of AI” in marketing, appointing Anneli Ritari-Stewart as DMA Scotland’s new Chair
28 May 2024
DMA launches 10-point election manifesto following demise of DPDI
The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing...
23 May 2024
DMA calls for urgent passage of DPDI before election
The DMA has today called on the government and opposition parties to join together to pass the Data Protection and Digital Information Bill before the election.
22 May 2024
Invest in your business with the Government's AI Upskilling Fund Pilot
We are excited to bring to your attention an exceptional opportunity for your business. The Department for Science, Innovation, and Technology (DSIT) has launched the AI Upskilling Fund, designed to support small and medium-sized enterprises (SMEs) in the Professional Business Services...30 Apr 2024
Pinning down emotion's effect on ad performance
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
24 Oct 2023
UK SMEs support pending reforms to UK data privacy laws
The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation