30 Oct 2024
DUA vs. DPDI: Spot the Difference
The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
28 Oct 2024
DMA feeds into UK Government Innovation and Tech Working Group for Industrial Strategy
The UK Government invited the DMA to provide industry insight into the key legislative framework.
24 Oct 2024
Breaking: Government Tables New Data Bill
The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
24 Oct 2024
The Data Use and Access Bill: Time's up for the ICO?
The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
12 Jun 2024
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
31 Oct 2024
Using Customer Data to Build Loyalty in a Price-Sensitive Market
In a market driven by rising costs, brands face the challenge of building loyalty without resorting to endless discounts. This article explores how this trend risks fostering a loyalty crisis, as customers increasingly chase deals over brand connection.
24 Oct 2024
Is your obsession with clicks costing you growth? Why marketers need a measurement reset!
Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
24 Oct 2024
Value of Creativity Report 2024
Looking to transform your marketing effectiveness? Download our comprehensive report for detailed insights, case studies, and actionable recommendations to enhance your creative strategy.