DMA - Data & Marketing Association

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Former Disney Executive Hired To Chair The DMA

We are delighted to announce the appointment of marketing pioneer and our current board member Tony Miller, as our new Non-Executive Chair of the DMA Board, which came into effect on 1st July.
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DMA welcomes inclusion of Data Reform Bill in King's Speech

A focus on growth within the King’s Speech is a welcome sign of a proactive strategy to support UK businesses, presented in line with the new Government’s priorities following July’s election. The DMA strongly supports the Digital Information and Smart Data Bill. We will work closely with...
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Door Drop Report 2024

When was the last time you considered Door Drops? If it's been years, you're not alone — and that's exactly why this often overlooked channel presents a golden opportunity. In a world of saturated digital spaces, Door Drops offer a refreshing way to cut through the noise and reach your...
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Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
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Invest in your business with the Government's AI Upskilling Fund Pilot

We are excited to bring to your attention an exceptional opportunity for your business. The Department for Science, Innovation, and Technology (DSIT) has launched the AI Upskilling Fund, designed to support small and medium-sized enterprises (SMEs) in the Professional Business Services...

Pinning down emotion's effect on ad performance

The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
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UK SMEs support pending reforms to UK data privacy laws

The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
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