20 Nov 2024
Data (Use & Access) Bill 2nd Reading Summary
The House of Lords held the debate on the pre-committee stage of the Bill.
08 Nov 2024
The Power of Storytelling in Gaining Customer Loyalty
In today’s challenging loyalty landscape, The Walt Disney Company EMEA and Armadillo reveal how data-driven storytelling in their ‘Fanbase Builder’ program fosters deeper customer connections and boosts engagement—without discounts. Their approach offers valuable insights for brands...
30 Oct 2024
DUA vs. DPDI: Spot the Difference
The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
12 Jun 2024
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
18 Nov 2024
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
13 Nov 2024
Master your Creative Strategy
Mastering the creative aspect is crucial for a successful marketing campaign.
12 Nov 2024
Paragon: Legal and Policy Update
On 23 October, the UK Government tabled the much-anticipated Data Use and Access Bill (DUA Bill), which will form a key part of the UK's data legislative infrastructure going forward.
31 Oct 2024
Using Customer Data to Build Loyalty in a Price-Sensitive Market
In a market driven by rising costs, brands face the challenge of building loyalty without resorting to endless discounts. This article explores how this trend risks fostering a loyalty crisis, as customers increasingly chase deals over brand connection.