DMA - Data & Marketing Association

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The Value of Customer Data Report 2025

Your essential guide to how customer data increases marketing effectiveness.
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The Data (Use and Access) Bill Becomes Law: A Landmark for UK Data Regulation

The UK’s data protection landscape has entered a new chapter. The Data (Use and Access) Bill has now received Royal Assent, becoming law and marking one of the most significant updates to the UK’s data protection framework since the introduction of GDPR. Read the UK Government announcement...
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Email Benchmarking Report 2025

Your essential guide to the key trends shaping email performance.
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Soft Opt-In For Charities: Your Questions Answered Document

We have worked with our expert Governance Committee to create a new "Soft Opt-In For Charities: Your Questions Answered" document to support our members. This resource answers the most common questions we’ve received from charities and explains what the soft opt-in could mean for the sector.
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Royal Mail Reforms Confirmed: What They Mean for the Future of Mail

The DMA supports Ofcom’s Royal Mail reforms as a necessary step to improve postal service reliability, reduce cost pressures, and modernise business mail delivery across the UK.
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Turning Cultural Insight into Strategic Growth

Join Lydiah Amoah, CEO, BACKLIGHT and founder of the Black Pound Report, as they share how insight into Black, Asian, and Multi-Ethnic consumers can transform your strategy, fuel growth, and build trust that lasts. Why This Matters The Black Pound Report is the UK's most comprehensive study of...
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ICO Shake-up: New Leadership and Direction

Paul Arnold’s appointment as interim Chief Executive comes as the ICO prepares to transition into the new Information Commission, with a revised statutory remit to promote innovation, competition and growth alongside data protection.
ICO Shake-up: New Leadership and Direction
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