How to Maximise Email Marketing for Charities in the Soft Opt-In Era

Join us and Wood for Trees, part of Salocin Group to gain practical insights and expert advice on:

• Understanding the soft opt-in clause: What it means, how it differs from consent, and how to use it effectively.
• Navigating compliance: Setting up consent mechanisms that align with new regulations.
• Building a strong data foundation: Optimising supporter data for compliant, impactful email marketing.
• Crafting high-performing email strategies: Using personalised, data-driven supporter journeys to build long-term relationships.

Plus, discover how the DMA successfully lobbied the UK Government to secure the soft opt-in amendment for charities, supported by data analysis from Wood for Trees.

You'll hear from:

• Chris Combemale, Director of Policy and Public Affairs, DMA
• J Cromack, Chief Growth Officer, Wood for Trees & DMA Governance Committee Member
• Janet Snedden, Principal Strategic Consultant, Salocin Group
• Stephen Shirres, Fundraising Governance & Compliance Manager, Cats Protection
• Komal Helyer, Managing Director, Profusion CRM and Chair of the Email Council
• Gerald Oppenheim, Chief Executive, Fundraising Regulator

Stay ahead and turn this regulatory change into a powerful fundraising growth strategy.