Email Benchmarking Report 2025

In partnership with Marigold, we’re excited to launch this year’s interactive Email Benchmarking Report. It's your essential guide to the key trends shaping email performance, and the industry benchmarks that define success.

Crafted with oversight of the DMA's Email Council Research Hub, the report draws on anonymised data from seven of the UK’s leading email service providers (ESPs), making it the most comprehensive and representative analysis available. With a record number of emails sent in 2024, the findings underline that email is thriving, and knowing what success look like is more important than ever.

Some key takeaways:

• Delivery rates rose to 98% in 2024, driven by strong performance in the B2C sector, which reached 99.2%.
• Open rates continued to climb post-Apple MPP, increasing to 35.9% as the industry adjusts to the new "year-zero" benchmark set in 2022.
• Unique click rates rose for the third year in a row, reaching 2.3%, an especially encouraging sign of engagement given the surge in overall email volumes.

Whether you're looking to fine-tune your strategy, benchmark your performance, or set smarter goals, this interactive report gives you the data and insights you need to email smarter.

Download The 2025 Report Now