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Three reasons you should look again at your email campaigns

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New research from the DMA and dotmailer shows that if consumers choose not to take the click in your emails (and they often don't) then three things need to happen

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Related Articles

The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.

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Data Strategy - Gold Capture on and offline pre-purchase behaviour and generate targeted emails during potential customers’ decision-making phase.

Consumers are generally open to promotional offers, but they have very clear preferences about where they want to receive them and the type of offers that they like. Getting the right pitch into the right channel will therefore have a positive uplift on marketing performance.

 

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Get Shell to change their policy by embarrassing their shareholders.
Fund the activity via 1,250 donors with an average gift of £16, from current supporters,lapsed donors and cold prospects.

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