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DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2254 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 570 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2039 views

The DMA Awards bellwether: what makes a winner

We analysed 1000 campaigns to find out what makes a DMA award winner – the results will surprise you…
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  • 270 views
Member Content

DMA Insight: GDPR and You 2016

New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
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  • 1149 views

Consumers do not consider themselves loyal

New research by the DMA suggests consumers do not consider themselves loyal. 
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  • 1786 views