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Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 3950 views

What does the future of fundraising look like?

Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
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  • 787 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 5400 views

The DMA Awards bellwether: what makes a winner

We analysed 1000 campaigns to find out what makes a DMA award winner – the results will surprise you…
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  • 1636 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 1814 views
Member Content

DMA Insight: GDPR and You 2016

New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
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  • 1386 views