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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 1269 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2621 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 619 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1138 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2138 views

Optimize 360 - Google Releases Its Latest Website Testing Tool

An initial look at Optimize 360, Google's latest website testing and personalisation tool, part of the Google Analytics 360 Suite.
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  • 5 views

7 Reasons Why You Need A Dedicated Account Manager

Every business should be branding its everyday email. Why? Because branded interactive banners and signatures on every email your business sends immediately give you a new marketing channel – one that ticks all the brand-building ‘boxes’.
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  • 35 views

Google Sheets Integration With BigQuery: Building Tables Like a Carpenter

Google recently announced an integration between Google Drive and BigQuery. We will look at a practical use case for e-commerce retailers and go through some set up instructions.
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  • 8 views

Charities; stop exploiting my goodwill! Ask me first.

For fundraising to be profitable, charities need opt-in from their supporters. But, how do many charities get over the first hurdle to gather consent?
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  • 13 views