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Consumers do not consider themselves loyal

New research by the DMA suggests consumers do not consider themselves loyal. 
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The top 10 DMA community stories 2015

Read on for the list of the most read stories produced by DMA members from 2015
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  • 742 views

The top 10 DMA stories from 2015

Read on for the list of the most read stories produced by the DMA over 2015
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  • 402 views

Introducing Customer Engagement

The DMA has launched a major new campaign to explore what makes excellent customer engagement, and will include major events, groundbreaking research and more
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  • 2296 views

Open for applications: the DM Trust

The IDM Trust and DM Foundation have merged to form the DM Trust, there to offer bursaries, funds and grants to help the industry grow
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  • 561 views

Official: GDPR comes into force in May 2018

The countdown has officially started - the GDPR will become law on 25 May 2016, and then come into force on 25 May 2018
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  • 1364 views

New ICO direct marketing guidance

The ICO published its new direct marketing guidance on Thursday 24 March
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  • 5484 views

It’s time to find the emotion in B2B marketing

Our head of planning has just published an article showing that building an emotional connection with your brand can make a difference in B2B marketing by fusing the best of brand and commercial thinking, built on understanding human behaviour.  
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What do AI, Ancient Olympia and Silent Movies have in common?

They are all represented in the Social Media Campaign of the Month (May 2016) as selected by the DMA’s Social Media Council.
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  • 56 views