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The future of data... explained

Join business leaders and experts from John Lewis, Sky, L’Oreal, people.io, Marketing Week, Experian, Opt-4, the ICO and more for a Data Protection update
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  • 66 views

How many of your customers are vulnerable?

Any customer can be vulnerable according to the new whitepaper from the DMA's vulnerable consumer taskforce, and companies will benefit by treating these customers appropriately
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  • 263 views
Member Content

How long does customer consent last?

The data we collect on our customers and the data they give us is at the heart of everything we do as marketers. Of all of this data, the most important is how and when they gave (or renewed) consent to receive communication from your business.
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  • 370 views

Tell us about your membership

Take a few minutes to tell us how your DMA Membership works for you to be in with a chance to win an IDM Essentials course
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  • 168 views

Tell us how your business is adapting to the GDPR

We are monitoring how the industry is reacting and adapting to the to the GDPR and the implications of Brexit
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  • 989 views

#writerscrawl

The first ever copywriters' festival, from Monday 14 to Friday 18 November
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  • 438 views

The DMA Awards are here

Take a trip around the DMA Awards landscape, discover how we’re doing things in 2016 and get your Awards entry up and running
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  • 849 views

Testing Email Campaigns for Higher ROI in Direct Mail

Email campaign results and testing will aid predictability in direct mail, helping you generate up to 10% response rates.
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  • 13 views

Why Should Brands Adopt Neuromarketing in 2016?

As digital continues to infiltrate every part of our daily lives and as the eCommerce landscape expands, more brands than ever are exploring the connection between human behaviour and brand loyalty. 
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  • 72 views