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Industry’s “fear of self-loathing in email” declines as volumes hit all time high
Marketing email volumes hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to...
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Cream of North's agencies shine at marketing industry awards
Three independent businesses are celebrating after beating the cream of the North of England’s agencies to collect gongs at the annual DMA Honours...
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UK plc uncertain about cost of EU data reforms, says ICO
87% of UK firms cannot estimate the likely costs of the draft EU Data Protection Regulation to their business, according to a survey commissioned by...
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49% of parents say marketing shouldn’t target kids
Almost half (49%) of parents think advertising and marketing should not target children, research from YouGov SixthSense shows.
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Twitter launches keyword targeting
Twitter announced yesterday (17 April) that advertisers can now place Promoted Tweets in users' timelines based on words they type in tweets.
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Google reaches antitrust deal with Europe
Google has struck a deal with the European Commission (EC) over its search results following a two-year anti-trust investigation by regulators.
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IPA Bellwether Report hints at marketing recovery
UK companies are increasingly confident about their business's prospects, with 36% of marketers planning to increase their adspend in 2013,...
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Facebook to launch Android mobile
Facebook looks set to announce a company-developed mobile phone later this week. Facebook has sent an invitation to reporters to an event at its...
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Team Obama's tech genius says 2012 campaign "redefined brand communications"
Brand marketers must follow in the footsteps of Barack Obama's 2012 re-election campaign to succeed in producing personalised communications...
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ICO fines Glasgow firm £90,000 for nuisance calls
The Information Commissioner’s Office (ICO) has issued a £90,000 penalty notice on a Glasgow firm for plaguing the public with thousands of unwanted...
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Latest News

  • 04 Jun 2013 10:46 BST
    Industry’s “fear of self...
    Marketing email volumes hit an all-time high during the first half of 2012, with over three billion...
  • 31 May 2013 13:20 BST
    Cream of North's...
    Three independent businesses are celebrating after beating the cream of the North of England’s agencies...
  • 15 May 2013 09:35 BST
    UK plc uncertain about...
    87% of UK firms cannot estimate the likely costs of the draft EU Data Protection Regulation to their...
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Upcoming Events

DMA West & Wales Midsummer Ball
June 20th, 2013
We've pulled out all the stops for this year's DMA West and Wales Summer Ball, which is more...
5th IDM & DMA West Digital Marketing Conference 2013
July 2nd, 2013
We’ve joined up with the IDM and assembled truly expert marketers from Shop Direct, Universal Media more...
The art of storytelling: An audience with Stephen Poliakoff
July 3rd, 2013
Join acclaimed playwright, director and screenwriter Stephen Poliakoff, the DMA Award’s new chair more...
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DMA Video

Harper Reed, CTO of Obama for America 2012, explains why marketers need to become more tech savvy and the importance of using social media to listen, not to broadcast.

Twitter and Blog

    Tristan Garrick

    Dove banner ad that shows it pays to be vigilant

    There’s been considerable press interest of late in ‘complacent’ banner ad placement. The main focus of media and public ire has been the serving up of banners on tasteless pages on Facebook that promote domestic abuse. But as has been widely acknowledged, this is just the tip of the iceberg.

    The steps being proposed to tackle this focus on dealing with the content itself.… Read more



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