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Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 2612 views

The DMA Awards are here

Take a trip around the DMA Awards landscape, discover how we’re doing things in 2016 and get your Awards entry up and running
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  • 332 views

Get your employees up to speed with GDPR

Book a place on the IDM’s new GDPR online award for £50.00
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  • 312 views

What does the future of fundraising look like?

Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
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  • 374 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 1208 views

From UX to EX - Using Neuromarketing to Put Emotion at the Heart of the Brief

It’s emotion that drives the decision to purchase and ultimately emotion that drives brand loyalty – which is why brands and designers need to start changing their focus from user experience (UX) to emotional experience (EX).
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  • 21 views

Ideas aren’t sandwiches, so don’t treat them like they are.

Tom Waits, sandwiches, agencies, clients and the mind-boggling problem of trying to own the big idea.
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  • 18 views

Giving credit where its due - Another successful webinar from NMI

Huge thanks to all of you who joined us online yesterday for our Webinar: Giving credit where it’s due – a look at attribution. We had a great turn out and our expert Trevor Miranda covered some advanced content in a digestable format.
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  • 16 views

It’s All Greek To Me

It’s super simple in the UK, you ask for the postcode and the property name or number and boom, a list of usually accurate suggestions. But some other countries don’t have the high postal standards we are used to – some addresses aren’t even covered!
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  • 13 views