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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 1219 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2475 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 608 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1134 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2094 views

Shopper Marketing – is it all it’s cracked up to be?

Shopper Marketing has been defined as “Driving sales through something other than price”. Numerous other versions of this definition amount to more or less the same thing. But are they really achieving this goal? 
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  • 103 views

Raise the bar with customers or risk losing £120bn from defections

It’s a fact: customers are bored. Our research on the Unfaithful Consumer found that 55% of shoppers are tired of using the same stores and brands.
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  • 17 views

New ePrivacy Directive consultation

The EU Commission has asked Deloitte to complement its own consultation with a separate review
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  • 26 views

TELETEXT HOLIDAYS ADD REAL-TIME USER GENERATED CONTENT TO EMAIL CAMPAIGN AND GAIN 2X ENGAGEMENT

- Leading digital travel company live the future of email with real-time user generated content (UGC) - SmartFocus add UGC solution to their Message Cloud cross-channel marketing platform, enabling brands to deliver an even more engaging and personalized experience
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  • 42 views