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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 782 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2210 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 545 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1084 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2012 views

Doubts about digital?

The week in advertising and marketing, which has a focus on digital, and explores the digital backlash and common digital dilemmas, including the arrest of the person alleged to be one of the world's biggest pirates
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  • 105 views

Vote Trump for new business.

I might just be the only person in the UK to think Donald Trump is a genius. This is why anyone chasing new business could learn from his campaigning up to now.
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  • 73 views

Why betting & mobile phone companies are crying out for a purpose

I have been lucky enough to have the last 6-months off work. This has been an incredible time and has put a lot into perspective. (Reading time - about 3 1/2 minutes)
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  • 47 views

Ransomware Holds Your Data Hostage. Here’s How to Stop It

Finding yourself in a situation where your data is held hostage can be an intensely frustrating experience for individuals and businesses.
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  • 53 views