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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 908 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2293 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 571 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1105 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2043 views

Data Dashboards: Substance Over Style

In the first of a three-part series on dashboarding and how to get it right, Jon Ede tells us why the data behind a dashboard is just as important as the way it’s presented.
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  • 188 views

Too Early To Think About Christmas? Think Again!

For many businesses, thinking about Christmas festivities starts around now to ensure their data is accurate and standardised ready for the season.  There hasn’t been a better time to start thinking about Christmas mailings.
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  • 11 views

This Year’s Most Surprising Ecommerce Statistics

This Year’s Most Surprising Ecommerce Statistics
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  • 23 views

Pokémon GO: How brands are getting involved

Account director and ‘massive gamer’ Emmaline takes a look at how big brands can learn from smaller retailers by leveraging the latest mobile gaming craze, Pokémon GO.
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  • 16 views