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Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 2340 views

The DMA Awards are here

Take a trip around the DMA Awards landscape, discover how we’re doing things in 2016 and get your Awards entry up and running
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  • 305 views

Get your employees up to speed with GDPR

Book a place on the IDM’s new GDPR online award for £50.00
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  • 288 views

What does the future of fundraising look like?

Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
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  • 353 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 1174 views

All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future. 
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  • 2443 views

Mail is treasured by parents with young children

Young Families, defined as parents with children (none of whom are above primary school level) are great responders to mail. They feel positively towards companies that send them relevant mail: 30% say they have bought or ordered something in the last 12 months as a result of receiving mail,...
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  • 9 views

Proximity London and a legacy of creative customer engagement

The next stage of our Customer Engagement campaign takes place on 6 September – and Proximity London feature as part of our speaker line-up. Take a look at their work creating meaningful engagement for clients and their customers.
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  • 38 views

EU-US Privacy Shield – 35 companies certified so far

Organisations have been able to use the programme since 1 August and although initial take-up seems sluggish, there are suggestion that global players are set to come on board
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  • 14 views