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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 1348 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2761 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 644 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1154 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2195 views

Machine Learning: A Guide for the Perplexed

With the increasingly vast volumes of data generated by enterprises, relying on static rule-based decision systems is no longer competitive.
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  • 33 views

Programmatic Brand Safety: A Lion’s Guide

Brand safety can be a touchy subject in the programmatic world, so, like your brand, let’s keep the conversation PG by talking about the Lion King instead.
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  • 12 views

Optimize 360 - Google Releases Its Latest Website Testing Tool

An initial look at Optimize 360, Google's latest website testing and personalisation tool, part of the Google Analytics 360 Suite.
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  • 20 views

7 Reasons Why You Need A Dedicated Account Manager

Every business should be branding its everyday email. Why? Because branded interactive banners and signatures on every email your business sends immediately give you a new marketing channel – one that ticks all the brand-building ‘boxes’.
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  • 97 views