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Official: GDPR comes into force in May 2018

The countdown has officially started - the GDPR will become law on 25 May 2016, and then come into force on 25 May 2018
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  • 265 views

Contact centres: consumers need you

According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them
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  • 763 views

MPs confirm Elizabeth Denham as new ICO

MPs sitting on the Department of Culture, Media and Sport select committee have approved the appointment of the new Information Commissioner Elizabeth Denham
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  • 258 views

Introducing Customer Engagement

The DMA has launched a major new campaign to explore what makes excellent customer engagement, and will include major events, groundbreaking research and more
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  • 466 views

New ICO direct marketing guidance

The ICO published its new direct marketing guidance on Thursday 24 March
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  • 4533 views

A qualitative look at the language of customer engagement

As a first step to our upcoming Customer Engagement research, we conducted a study to look at the ways in which people talk about shopping, buying and brands.
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  • 16 views

What we talk about when we talk about engagement

If we want to talk to consumers about 'engagement', engagement probably isn't the right word to use. To start thinking about the language of engagement, we spoke to some consumers about their likes and dislikes.
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  • 33 views

Nike’s Digital Strategy: A User-Focused Model We Can All Learn From

As an active individual, what would mean more to you: managing your personal lifestyle, connecting with your gym buddies, or aligning your shirt and shoes with your love of all things tech?
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  • 10 views

Are you ready to master Programmatic?

Last week we held our first ever webinar with the DMA – ‘The Power of Programmatic’ and what a success it proved to be! But dont worry if you missed it, there's so much more to come!
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  • 114 views