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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 887 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2251 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 568 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1103 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2034 views

Too Early To Think About Christmas? Think Again!

For many businesses, thinking about Christmas festivities starts around now to ensure their data is accurate and standardised ready for the season.  There hasn’t been a better time to start thinking about Christmas mailings.
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  • 2 views

Pokémon GO: How brands are getting involved

Account director and ‘massive gamer’ Emmaline takes a look at how big brands can learn from smaller retailers by leveraging the latest mobile gaming craze, Pokémon GO.
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  • 7 views

Doubts about digital?

The week in advertising and marketing, which has a focus on digital, and explores the digital backlash and common digital dilemmas, including the arrest of the person alleged to be one of the world's biggest pirates
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  • 135 views

Vote Trump for new business.

I might just be the only person in the UK to think Donald Trump is a genius. This is why anyone chasing new business could learn from his campaigning up to now.
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  • 100 views