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An ideal future for one-to-one fundraising

What will the future of fundraising look like? The DMA's fundraising taskforce publishes is vision following a wide consultation with major stakeholders.
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  • 1243 views

DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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  • 2580 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 617 views

Award wins are more than just a trophy, they deliver higher return on investment too

Analysis of DMA Award entries reveals what it means and takes to create a winning campaign
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  • 1137 views
Member Content

The new rules of engagement

Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
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  • 2124 views

Charities; stop exploiting my goodwill! Ask me first.

For fundraising to be profitable, charities need opt-in from their supporters. But, how do many charities get over the first hurdle to gather consent?
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  • 9 views

To build or not to build, that is the question?

At a recent DMA Email Council meeting an observer asked for our help with a complex decision she's facing involving her brands email marketing technology.
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  • 18 views

Polishing the Email Marketing Jewel in your Multi-Channel Crown

“Email is dead”, said the Internet year after year. It must have been a staged funeral because as the figures below show, email is still alive and well.
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  • 12 views

A Guide to the Top 10 Marketing Automation Functions you MUST Implement!

So you have a SCV, ask yourself these questions - how many channels do you really embrace? How are you segmenting all that rich data? How much of your marketing activity would you consider truly automated?
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  • 17 views