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Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals. 
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  • 2171 views

The DMA Awards are here

Take a trip around the DMA Awards landscape, discover how we’re doing things in 2016 and get your Awards entry up and running
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  • 297 views

Get your employees up to speed with GDPR

Book a place on the IDM’s new GDPR online award for £50.00
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  • 271 views

What does the future of fundraising look like?

Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
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  • 341 views

Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
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  • 1155 views

All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future. 
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  • 2435 views

What shapes customer engagement in the financial services industry?

As our Customer Engagement campaign moves on to look at the financial services sector, we take a look at how buyer and seller dynamics in the industry have shifted in recent years - and what this means for engagement practices in the industry
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  • 3 views

5 Pillars for Retail & CPG Digital Strategy: Introduction

Maintaining an up-to-date digital strategy is now more crucial than ever before. The Retail and CPG industries have undergone significant changes as technology has enabled the breakdown of every barrier to entry that once existed.
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  • 16 views

Email Marketers, it is time for Confirmed Opt-in

Where are all of these spam complaints coming from? All of these people signed up over the weekend. Your website is being used in an email bomb attack. What should you do now?
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  • 24 views