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Anthony Wilkey

Anthony Wilkey

Bestminds Marketing

Now a Director at marketing automation agency Best Minds, Anthony has worked in the fields of digital marketing, CRM and customer intelligence for over 15 years for organisations including Adobe, SmartFocus, Experian, Sage and Frost & Sullivan. He has extensive experience of leading strategic teams that consult on digital marketing and drive customer success and has sat on the Email Council since 2012.

Here, Maya Bull, The Guardian and fellow DMA Email Council member interviews Anthony.

Describe yourself in 3 words
Lucky, happy, positive.

What's the best advice you ever received?
Honesty and integrity go a long, long way.

What's your life motto?
There’s no need to be an idiot to be successful.

Most over-used word?
Problemo, as in no problemo.

My luxury item on a desert island would be...
Sadly, probably a laptop (with internet access). When I went travelling around South America, my ‘luxury’ item was a football. This wasn’t easy when I was getting on a plane.

Describe what you do in one sentence
We help customers make the most of their marketing investment.

Best (professional) advice you ever received
“Follow your dream, it’s the only thing you can (kind of) control”.

The best thing about my job is...
I still learn something new almost every day.

Most interesting email I've received recently is…
Netted by the Webbys Best of 2015 (

The one thing I wish everyone knew about email is…
It’s so much more than just spam.