Filter By

Show All
X

Connect to

X

Future Trends: The Over 60's Home

T-future-3.jpg

Longer life expectancy doesn’t only change what we do, it changes what we like and feel.

We focused on customers after their 60th birthday, trying to understand what characterises them and their lives.

This is when The Home becomes the space where personal, social and working life, gather all together in a new formula that brands must understand and embrace within their offer.

Hear more from the DMA

Log in or register to continue

Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.

If your organisation is already a member of the DMA, please login or register to continue browsing.

If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.

Related Articles

Relationship management is one of the most important aspects of any client-agency partnership. Whilst results are important, an overall understanding and a willingness to learn and improve hold equal weighting. Read these tips for long-term success.

Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.

Screen-Free and Hands-Free- How Podcasts are Relevant and Transparent-03.png

Deliverability best practices – how much do marketers know about them? But most importantly, does any of this knowledge turn into real actions? Download our latest report and learn more on how the adventurous email journey starts.

email-deliverability.jpg