06 Aug 2019
Longer life expectancy doesn’t only change what we do, it changes what we like and feel.
We focused on customers after their 60th birthday, trying to understand what characterises them and their lives.
This is when The Home becomes the space where personal, social and working life, gather all together in a new formula that brands must understand and embrace within their offer.
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Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.
It is no secret to anyone who doesn’t live in a cave in a forest that everyone living in the Western World is experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
