DMA insight: Data privacy - Marketing's GDPR journey | DMA

Filter By

Show All
X

Connect to

X

DMA insight: Data privacy - Marketing's GDPR journey

T-data-privacy-web-image1-452.jpg

The implementation of GDPR on 25 May 2018, was a momentous day for marketers up and down the country. While GDPR may have caused a few tears and certainly some sweat, it’s also brought about improvements and new success.

In our latest report ‘Data privacy – An industry perspective’ we asked marketers to share with us their level of confidence and knowledge of the new regulations; new challenges faced; how GDPR has impacted their businesses and what the future looks like with ePrivacy and Brexit drawing ever closer.

Read on to learn how GDPR has changed your industry.

Also, make sure to reserve your seat at the Data Protection 2019 on Friday 1st March 2019 - the perfect opportunity to hear the very latest advice from the people leading from the front of the data protection revolution. To view the full agenda, please click here.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market. This is a milestone case that establishes important legal precedents.

ExperianCaseOverturnWebimg (1).png

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

1714037684255.png

The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.

iStock-1473164518-modified-f4e3c11c-cd81-417a-a5bf-adaf217da044.jpg

The telecommunications sector grapples with a pressing issue: customer data silos.

iStock-1180187740 600x400.jpg