25 Jan 2022
Future Trends: Influence in the Age of Social Media
What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?
20 Dec 2021
MPS: What Marketers Say
How many marketers know about mail preferences and the MPS? What’s their day-to-day experience? What are the benefits for their businesses when committing to this service? Read on to find out.
20 Dec 2021
MPS: What Consumers Say
What do consumers know and think about the Mail Preference Services? What’s in it for them? Read on to find out more.
14 Dec 2021
DMA Insights: Values Are Changing How Consumers Shop
Could your brand support consumers by developing offerings that align with their personal values? The public look to businesses with local credentials to support their communities, feel better connected with their neighbourhoods, and make more sustainable choices
19 Nov 2021
DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations.
21 Oct 2021
Meaningful Measurement: Today and Tomorrow
As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today...