04 Jan 2012
Member ContentPromoting to the mobile consumer report 2011
Consumers are generally open to promotional offers, but they have very clear preferences about where they want to receive them and the type of offers that they like. Getting the right pitch into the right channel will therefore have a positive uplift on marketing performance.
06 Oct 2011
Member ContentEmail tracking report 2011
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual DMA / fast.MAP Email Tracking Study provides such valuable insight for marketers: it tells us what consumers really think of the marketing emails they receive, the content they prefer,...
13 Jul 2011
Member ContentFA email marketing report 2011
The FA Email Marketing Study aims to shed light on how football clubs are using digital marketing to cement fan loyalty, increase revenue from branded merchandise and provide platforms for their sponsors to reach out to their fan base.
23 Jun 2011
Member ContentData tracking report 2011
The Data Tracking Study 2011 reveals that data capture is suffering as consumers opt for online anonymity.