19 Jun 2018
Three-quarters of Brits are loyalty card-holders - But be wary of younger customers
YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
14 Jun 2018
Who, what and when: targeted, relevant and timely marketing
Matt Lawson and Laura Boudin discuss how new data and integrated technology can give marketers a more comprehensive view of their customers.
05 Jun 2018
Augmented reality: emerging routes to engagement
New research from Mintel investigates the emerging uses of augmented reality - and how an increasing number of sectors are adopting AR.
09 May 2018
The data explosion: collection and refinement of consumer data
New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.
30 Apr 2018
Time of the season: how coffee pods highlight the need for perfect timing
Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications.
20 Apr 2018
GDPR: European legislation, global concerns
The GDPR is fast approaching and marketers are expressing their concerns. We review the latest research in to attitudes to the new legislation from NetApp.