09 May 2018
The data explosion: collection and refinement of consumer data
New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.30 Apr 2018
Time of the season: how coffee pods highlight the need for perfect timing
Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications.20 Apr 2018
GDPR: European legislation, global concerns
The GDPR is fast approaching and marketers are expressing their concerns. We review the latest research in to attitudes to the new legislation from NetApp.19 Apr 2018
DMA insight: Consumer attitudes to privacy
Data and privacy are the hottest topics in the marketing industry - but what do consumers think about information sharing, data exchange and trust? Learn more with our latest DMA insight: Consumer attitudes to privacy, created in association with Acxiom.12 Apr 2018
Wheat and chaff: precise, emotive marketing is the key to success
Keeping marketing direct and consumer-focused will be key in generating stable relationships with individuals, according to the speakers at Consumer Marketing 201829 Mar 2018