05 Jul 2018
Connecting the dots: customer first, data first
Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
02 Jul 2018
DMA insight: Consumer privacy - the global view
Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
29 Jun 2018
Email Marketing Industry Census: Hot topics and challenges
Marketing automation and personalisation still keep marketers up at night but there are new bed bugs ready to bite.
27 Jun 2018
Email: Still the brightest star in the marketing sky
Econsultancy and Adestra have published the 12th annual Email Marketing Industry Census. The report takes an in-depth look at email practices and covers key topics such as marketing innovation and predictive analytics.
21 Jun 2018
DMA insight: GDPR - a new beginning
The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR._5b29023070d3a.png)
19 Jun 2018
Three-quarters of Brits are loyalty card-holders - But be wary of younger customers
YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.