22 Mar 2021
Investigating Email: E-receipts
E-receipts have been a growing trend for many brands to grow their email lists, and one that has accelerated since the GDPR came into force in 2018. Read on and find how brands are using them as an integral part of their email programme and customer engagement strategy.
22 Mar 2021
Investigating E-receipts - The Opportunities for Brands
E-receipts have become the most popular method to acquire new customers as well as keeping them loyal. However, there are often potential slips under marketers’ radar. Read on to find out what e-receipts can offer.
22 Mar 2021
Investigating E-receipts - What's in It for Customers and Brands
Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council’s Research Hub answer all these questions and more.
17 Mar 2021
DMA Insights: Apprenticeships Are a Win-Win
Apprenticeships should be an important part of the talent strategy for the data and marketing industry – but why? In this article we highlight the benefits for both apprentices and businesses, making crystal clear why you should start an apprenticeship scheme today.
11 Mar 2021
Future Trends: In-Game Brand Experience
Gaming is a popular pastime and, especially during the pandemic’s lockdowns. How can you improve their overall experience by introducing your brand into the in-game environment? Read on and discover how consumers have changed and created new ways to interact with their brands when using games.
03 Mar 2021
Investigating Email: Younger Audiences and Email
While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.