24 May 2018
New global study reveals consumers are happy to share their data
Despite cultural and economic differences, new research from the GDMA, UK DMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data17 May 2018
81% of UK marketers feel ready for GDPR, but a concerning number believe their employers may not be
GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared – although 7% say their employers still have no plan in place
14 May 2018
New Chair of DMA Scotland calls for brands to be brave in the face of GDPR
Comments come as Standard Life’s Firas Khnaisser takes over as new Chair of DMA Scotland and LIDA’s Kerrie Hull as Deputy Chair11 May 2018
Talking to customers about their data is the key to GDPR
Consumer awareness of the new data laws directly increases comfort in data sharing, according to new research from the DMA and Acxiom18 Apr 2018
DM Trust funds training to help businesses better support vulnerable consumers
Half of all consumers could be vulnerable, but with just 4% of contact centre staff saying they know when they’re speaking with someone that’s potentially vulnerable, the DM Trust has committed its support to an important training programme to help04 Apr 2018