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Winners of the DMA Customer Engagement Labs prize announced

The DMA can announce the winners of its latest Customer Engagement Labs, a hands on, immersive hackathon-style one-day event. In partnership with Crisis, the national charity for homeless people, the day challenged participants to find new ways to increase brand awareness and reach to the Great British public, both outside of the traditional Christmas period and across Britain where Crisis run services which help people out of homelessness.

The winning team included Lisa Hardaker Head of Media Development at Response One, Natalie Murray Marketing Manager from SBL, Sandro Scordo Database & Data Resource Manager at Leonard Cheshire Disability and Martin Emson Insights & Analytics Manager from Freemans Grattan Holdings. They took home a £50 Amazon voucher each and the knowledge that they have helped Crisis develop their marketing plans.

The team were one of three taking part in the Labs day, which was hosted by dunnhumby, all responding to Crisis’ brief. The brief included information on how Crisis aims to end homelessness and proposed how they could use data, creativity and technology to reach potential supporters all year round on a limited budget. The winning campaign was selected due to its combination of data-driven insight, creative thinking and strategy to deliver tangible results to the charity.

Rachel Aldighieri, MD of the DMA, said: “The most successful brands put excellent customer engagement at the heart of what they do. Success lies in the collaboration within these organisations, from the data experts and technology specialists right the way through to the creative team and media experts. We created the Customer Engagement Labs to offer a new approach, giving attendees the chance to learn without restrictions or silos. Allowing them to come up with innovative ideas and forward-thinking solutions to real-life problems.”

Richard Moody, Head of Supporter Engagement at Crisis said, “We were really impressed with the ideas and work the teams were able to showcase in just a day. There was certainly some serious discussion among the judges about who should win, but ultimately there can only be one. The winning team captured the essence of our brand and used clever technical, creative and data solutions to develop a great customer engagement strategy. They understood the objectives we have as a brand and created a campaign that we agreed could have real benefit to the charity if put into action.”

The Customer Engagement Labs will continue to encourage innovative, cross-discipline collaboration between data, technology and creative professionals, breaking down barriers to understanding and building successful customer engagement across channels. Future editions will work on more real client briefs and develop new ways to solve problems within the business through better customer engagement.

To find out more about the DMA’s Customer Engagement campaign, visit: https://dma.org.uk/customer-engagement

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