28 Nov 2014
New DMA research project launched to gauge future of advertising mail
The DMA has launched a new three-month research project into advertising mail to gauge the state of the channel in 2014 and its evolving role in the digital age.
07 Nov 2014
âData matters!" say marketers and advertisers worldwide
Ground breaking global study explores the role of data-driven marketing and advertising across 17 countries; more than 3,000 practitioners express confidence in the practice and its growing contribution as an enabler of “customer centricity”.
07 Nov 2014
UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.
04 Nov 2014
Brands âlosing trackâ of the fragmented customer journey â new email research highlights
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.
27 Oct 2014
DMA comments on DCMS nuisance calls consultation
The DCMS consultation will look at ways to make it easier for government regulators to impose fines that stick on rogue companies responsible for making nuisance calls and sending spam texts.
24 Oct 2014
Tony Brignull announces âCopywriting is deadâ, as ad landâs most decorated âMadmenâ era copywriters lament decline of the craft
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.