17 Oct 2014
DMA Awards 2014 shortlist announced - OgilvyOne leads the field
The 2014 DMA Awards finalists shortlist reveals a large field in contention for the most sought-after prizes in the one-to-one marketing industry. OgilvyOne leads the field with 23 nominations for nine campaigns. In joint second place with 14 nominations each are MRM Meteorite, Wunderman and...
02 Oct 2014
Marketer recognised for 40 yearsâ service to door drop industry
Jim Dinsey, commercial director of Whistl, has received the 2014 Arthur Thompson Memorial Award in recognition of his services to the door drop industry. The Arthur Thompson Memorial Award celebrates the outstanding contribution and hard work that individuals have put into the UK’s £260m door...
25 Sep 2014
New telemarketing research reveals itâs good to talk
New DMA research published today on telemarketing’s ROI, effectiveness rates and influence on consumer behaviour has revealed the channel’s strong performance in 2014.
07 Aug 2014
DMA warns industry of sitting on âad mail VAT timebombâ
The DMA has warned advertising mail suppliers to financial services businesses and charities that they could be sitting on a “VAT timebomb” following HMRC’s two-year delay in issuing guidance on how it will impose VAT rules for the channel.
04 Aug 2014
New industry code promotes âresponsibility above and beyond complianceâ to address customer concerns, says DMA
Adopting the DMA's new code of practice will be central to the industry's efforts to address customer concerns about one-to-one marketing such as data sharing, according to the trade body's executive director Chris Combemale.
31 Jul 2014
Fall in door drop volumes âdriven by more sophisticated targetingâ, DMA research reveals
New research from the DMA reveals that annual UK door drop volumes fell by 9% from 7.2 billion in 2012 to 6.5 billion in 2013.