Curate By

  • Theme
  • Sector
  • Channel
  • Show All
X

Connect to

X

First winners of the DMA Customer Engagement Labs prize announced

A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers
  • 52 views

“If we want the best talent, we need to do a better job of selling ourselves”

Co-Chair of the Graeme Robertson Trust calls for more commitment to the future of the creative industries ahead of this year’s Big Book Crit, created in partnership with DMA-IDM Employability
  • 225 views

ICO GDPR Guidance sets scene for modern marketing

The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018
  • 284 views

One in four businesses still unprepared for GDPR

New research from the DMA highlights the need for more urgency
  • 412 views

One in ten marketers admit their emails aren’t relevant to customers

Email remains a central pillar of marketing programmes, but new research from the DMA suggests marketers have some work to do to ensure they’re relevant and trusted
  • 620 views

DMA calls for brands to be more authentic in their customer engagement as it announces appointments of new Chair and Deputy

Karmarama’s Mark Runacus takes over as new Chair and Starcount’s Caroline Worboys as Deputy Chair of the DMA Board
  • 281 views