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Consumers open, but are cautious to click

Email open rates increase, but those that click declines according to the latest Email benchmarking report 2017 from the DMA
  • 63 views

Royal Mail MarketReach announced as a headline sponsor of the DMA Awards

Awards celebrate the best work of the year in direct marketing for creative, strategy and results. Royal Mail MarketReach will sponsor ‘Best use of mail’ and ‘Best use of door drops’ to champion best in class in these categories. 
  • 67 views

New TPS Protect app launches to help put an end to nuisance calls

TPS Protect allows consumers to see if incoming calls might be a nuisance or scam caller, helping consumers decide if they want to answer
  • 71 views

Increase in third party inserts stems media decline

Third-party distributions grow and magazines remain resilient, while newspaper inserts continue to decline, according to latest figures from the DMA’s Annual insert industry report 2017
  • 342 views

DM Trust invests over £200k in schemes to raise standards and support education within data-driven marketing

Industry charity offers bursaries, funds and grants to ensure a sustainable future, calling for more individuals and organisations to apply for funding
  • 117 views

Conflicted consumers are loyal, but always looking for a deal

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research
  • 227 views