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One in four businesses still unprepared for GDPR

New research from the DMA highlights the need for more urgency
  • 79 views

One in ten marketers admit their emails aren’t relevant to customers

Email remains a central pillar of marketing programmes, but new research from the DMA suggests marketers have some work to do to ensure they’re relevant and trusted
  • 189 views

DMA calls for brands to be more authentic in their customer engagement as it announces appointments of new Chair and Deputy

Karmarama’s Mark Runacus takes over as new Chair and Starcount’s Caroline Worboys as Deputy Chair of the DMA Board
  • 55 views

Data has evolved to become a central pillar of how businesses practice marketing, purchase advertising, evaluate consumer media and deliver compelling customer experiences

The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) plays in the success of any business.
  • 159 views

Kirstie Buchanan appointed Chair of the DMA North Council

Idox Group’s Sales & Marketing Director selected to lead the DMA Council in the north of England
  • 127 views

Karmarama wins DMA Grand Prix for Unibet

‘Luck is no coincidence’ campaign for Unibet takes home the top prize at the DMA Awards 2016
  • 161 views