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“If we want the best talent, we need to do a better job of selling ourselves”

Co-Chair of the Graeme Robertson Trust calls for more commitment to the future of the creative industries ahead of this year’s Big Book Crit, created in partnership with DMA-IDM Employability
  • 132 views

ICO GDPR Guidance sets scene for modern marketing

The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018
  • 181 views

One in four businesses still unprepared for GDPR

New research from the DMA highlights the need for more urgency
  • 306 views

One in ten marketers admit their emails aren’t relevant to customers

Email remains a central pillar of marketing programmes, but new research from the DMA suggests marketers have some work to do to ensure they’re relevant and trusted
  • 484 views

DMA calls for brands to be more authentic in their customer engagement as it announces appointments of new Chair and Deputy

Karmarama’s Mark Runacus takes over as new Chair and Starcount’s Caroline Worboys as Deputy Chair of the DMA Board
  • 208 views

Data has evolved to become a central pillar of how businesses practice marketing, purchase advertising, evaluate consumer media and deliver compelling customer experiences

The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) plays in the success of any business.
  • 314 views