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‘Ad Me’ wins IDM Student Marketing Competition 2018

The team from University of Greenwich was presented with the Gold Award at a gala reception last night
  • 47 views

Annual door drop spend remains stable despite industry uncertainty

Amidst significant political and legislative changes affecting the marketing industry, door drop spend steady over four-year period.
  • 72 views

Consumers opening more emails, and still clicking

Email open rates increase and clicks remain constant according to the latest Email benchmarking report 2018
  • 137 views

New global study reveals consumers are happy to share their data

Despite cultural and economic differences, new research from the GDMA, UK DMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data
  • 403 views

81% of UK marketers feel ready for GDPR, but a concerning number believe their employers may not be

GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared – although 7% say their employers still have no plan in place
  • 385 views

New Chair of DMA Scotland calls for brands to be brave in the face of GDPR

Comments come as Standard Life’s Firas Khnaisser takes over as new Chair of DMA Scotland and LIDA’s Kerrie Hull as Deputy Chair
  • 382 views