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Newspaper inserts slip below magazine and third-party insert volumes for first time

Latest industry research reveals an overall reduction in insert volumes due to more targeted approach by the marketing industry
  • 368 views

Ad Me wins IDM Student Marketing Competition 2018

The team from University of Greenwich was presented with the Gold Award at a gala reception last night
  • 471 views

Annual door drop spend remains stable despite industry uncertainty

Amidst significant political and legislative changes affecting the marketing industry, door drop spend steady over four-year period.
  • 361 views

Consumers opening more emails, and still clicking

Email open rates increase and clicks remain constant according to the latest Email benchmarking report 2018
  • 401 views

New global study reveals consumers are happy to share their data

Despite cultural and economic differences, new research from the GDMA, UK DMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data
  • 647 views

81% of UK marketers feel ready for GDPR, but a concerning number believe their employers may not be

GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared – although 7% say their employers still have no plan in place
  • 516 views