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Talking to customers about their data is the key to GDPR

Consumer awareness of the new data laws directly increases comfort in data sharing, according to new research from the DMA and Acxiom
  • 353 views

DM Trust funds training to help businesses better support vulnerable consumers

Half of all consumers could be vulnerable, but with just 4% of contact centre staff saying they know when they’re speaking with someone that’s potentially vulnerable, the DM Trust has committed its support to an important training programme to help
  • 581 views

Winners of the DMA Customer Engagement Labs prize announced

The DMA’s one-day immersive hackathon tackled a live brief from Crisis to boost brand awareness for the charity, hosted by dunnhumby
  • 486 views

MBA founder & Economist EVP join the DMA Board

Stephen Maher, Founder and CEO of MBA, and Mark Cripps, EVP of Brand and Digital Marketing at The Economist join the Board of the DMA to support the future growth and development of the industry
  • 509 views

Transparency is the key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
  • 754 views

Email’s ROI increases, despite concerns about testing and GDPR

Amid worries about the testing and the incoming GDPR, email continues to show strong results for every pound spent on it, according to the DMA’s latest research
  • 2863 views