01 Jul 2014
Infographic - Mobile push notifications
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to mobile push notifications from mobile applications of brands, what the barriers were when it came to interacting and responding back to those notifications and which notifications...
18 Jun 2014
Infographic - Mobilising print media
The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to offline and online communications from a brand, what their expeirences were when it came to mobile ads and applications and whether they were using augmented reality functions and...
16 Apr 2014
Infographic - Social Media Scorecard 2014
In a new poll, UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places.
26 Mar 2014
Infographic - Customer Acquisition Barometer 2014
The Customer Acquisition Barometer puts a spotlight on the way in which companies gain new customers in the fast-changing worlds of online and offline marketing, looking at it from the marketer’s and consumer’s perspectives and benchmarks methods companies are finding most effective.
17 Oct 2013
Infographic - Email tracking report 2013
The annual Email tracking report jointly commissioned by the DMA, fast.MAP and alchemy Worx provides valuable insight into what consumers think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.
30 Jul 2013
Infographic - Mobile and customer loyalty
Our second in this two-part mobile consumer research shows that consumers are happy to receive loyalty initiatives via mobile channels from brands they use and the big opportunities that are out there for marketers to make the most of this medium.