23 Jul 2013
Infographic - Mobile and customer service
New DMA research has revealed how your customers wish to be kept in touch and up-to-date with your brand via their mobile phones, and what you can do to make the relationship work to everyone's advantage.
11 Jul 2013
Infographic - From letterbox to inbox 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.
07 Mar 2013
Infographic - Financial services tracking report 2013
Banks' marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research published today (7 March 2013) by the DMA reveals.
27 Feb 2013
Infographic - Data tracking report 2012
Consumers have long understood the data value exchange - in return for giving their personal information to the brands they trade with they get discounts, loyalty points, free entry into prize draws and the like. Major loyalty programmes like Tesco Clubcard, Nectar and Air Miles have all...
24 Jan 2013
Infographic - Data protection 2013
The DMA's Data Protection 2013 survey polled 250 direct marketing practitioners to find out how high data protection is on the direct marketing industry's business agenda, whether it's a senior / executive board level issue and understand fears about the draft EU Data Protection...
10 Dec 2012
Infographic - Mobile search 2012
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to research published today by the Direct Marketing Association in conjunction with Toluna QuickSurveys. The findings of the DMA Mobile...