Infographic - Email tracking report 2013

The annual Email tracking report jointly commissioned by the DMA, fast.MAP and alchemy Worx provides valuable insight into what consumers think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.

This infographic summarises the report’s key findings and there are a few surprises, especially when it comes to question of sending too many emails. For instance, 36% of people signed up to more than 15 brands find half of the emails they receive interesting or relevant and 90% of consumers subscribe to emails from trusted brands. You’ll also find out which sectors’ emails are impressing consumers the most. Click here to read the report in full.

Infographic - Email tracking report 2013