Future Trends Series - Influence in the Age of Social Media

Social media is a prevalent part of consumers' lives, with all age groups increasingly engaging with one or more platforms every day.

The first of three events in our 2022 Future Trends Series, this online session reveals successful strategies for persuading users.

Join our speakers for a research presentation, panel discussion, and more to learn how openness leads to fully capitalising on business opportunities and benefits.

Chaired by Scott Logie, Customer Engagement Director, REaD Group, you'll also hear from:

• Tim Bond, Director of Insight, DMA
• Sabrina Chevannes, Founder, Complex Creative
• Marie Comarmond, Digital Planning Director, M.i. media
• Olivia Wedderburn, Social and Influence Director, TMW Unlimited
• Xanthe Fuller, Junior Planner, VCCP
• Gen Hole, Business Director, VCCP
• Beatrice Mustocea, Social and Influence Manager, VCCP

Part of our Customer Engagement campaign, during this event, you'll:

• Find out how organisations should ensure transparency to influence users
• Discover strategies and how to overcome their challenges
• Get a chance to ask our experts questions

You'll also learn about Cadbury Twirl Orange Presale from VCCP. The campaign, which launched the limited edition Twirl Orange, won Gold for Best Use of Social Media at the 2021 DMA Awards.