13 Aug 2018
DMA Public Affairs: 2017 to 2018, a year in review
A period of sweeping legislative change and Brexit debates saw the DMA's Public Affairs team hard at work protecting DMA member interests and the wider industry, both here in the halls of UK power and overseas in Europe. Read on for a snippet of a packed and successful year.07 Aug 2018
Member ContentDMA privacy policies and templates
A comprehensive suite of DMA privacy policy templates, available to DMA members
06 Aug 2018
Joining The Movement - Why animation works in Email
GIFS, videos, animation...they can all make your emails come to life. Join the movement of email moving forward in the latest blog from the Email Council
06 Aug 2018
Think Digital. But Don't Forget The Print
One can see the appeal of digital marketing. It’s cheap, it’s measurable, it’s modern, and it’s chic. But it’s not always the best way to promote your business. After all, when was the last time you heard someone say how much they loved a pop up ad?
06 Aug 2018
Anonymous and pseudonymous data: Are they actually important?
The new data protection act has thrown words such as ‘anonymisation’ and ‘pseudonymisation’ into the spotlight, but what do they mean? How and when are they useful? Is there an opportunity we shouldn't overlook.
03 Aug 2018
EU ePrivacy Regulation: Everything You Need to Know About ePR
Want to know what’s the difference between legislation, rules and regulation? Need to know more about privacy and electronic communications regulations? Find the answers here in Consentric’s comprehensive review of ePR_5b64089a4d4d3-720.png)
02 Aug 2018
ePrivacy: holdups could delay introduction until 2020
Tensions are rising in the EU Parliament as ePrivacy advocates get frustrated at progress delays.
02 Aug 2018
Three quarters of consumers donât want to be tied into long-term relationships
Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive01 Aug 2018
Member ContentDMA advice: Guidelines for controlled lead generation activity
This DMA advice piece was created by the DMA Contact Centre Council and lays out some of the most important aspects to consider when looking to source third party marketing leads for use within a telemarketing campaign. Read on for more and download the advice.