DMA - Data & Marketing Association

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Data Best Practice: The Power of the Privacy Notice - Case Study

From the DMA’s Customer Data Council, the fourth in a series of articles looking at good data practice in marketing.
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Door Drops - The Nuts and Bolts

The power of door drops is still going strong. So, whether you’re a pro, or just want a quick refresher, join us, alongside Whistl, The Letterbox Consultancy, EDIT, The Dragonfly Agency and JICMAIL who’ll take you through integrated planning for door drops, and show you what a successful...
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Regulations Hub Update - April 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Investigating Email: So, How Do Hotmail Users Actually Behave?

Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
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UK Contact Centres - what's coming your way from the ICO

The ICO’s Direct Marketing Code of Practice will become the practical data protection guide for organisations seeking to stay within the law. The draft Code has been out for consultation and now the ICO is reviewing the responses it has received, including those from the DMA, which should...
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Data 2020: An Overview

Our annual data summit took place at 30 Euston Square, and featured the expert input of keynote speaker Professor Anand Menon on the data economy and Brexit; the ICO on tech policy and innovation; PwC on cookie compliance; and panels sessions looking at privacy by design and data as a force for...
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Regulation Hub Update - March 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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