25 May 2017
Nearly half of businesses will not be ready in time for the GDPR
Recent ICO guidance causes major concerns about marketing industry’s ability to be ready in time for the GDPR, coming into force in May 2018, according to latest DMA research
18 May 2017
Opt-in, Opt-out: Donât mis-step in the âmarketing hokey-cokeyâ
GDPR did not lead to the mandatory opt-in some feared. Many are going all opt-in, through choice, pressure or compliance. Some persist with a combination of opt-in and opt-out within a statement – something many wags call the ‘marketing hokey-cokey’.
16 May 2017
What you need to know about the Digital Economy Act 2017
The Digital Economy Bill (now Act) includes provisions too numerous guidance. This Act has now been rushed through before parliament was dissolved for the upcoming election.
10 May 2017
BREAKING NEWS - The Three Pillars of Consent
After years of researching hundreds of consent statements, we now know what factors most influence consent.
08 May 2017
Four ways to achieve a customer-centric marketing
Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first. How will this change when GDPR comes into force?
05 May 2017
Get Ready for GDPR: CRMT announces alliance to form GDPR powerhouse.
CRMT joins forces with GDPR expert to assist with Sales and Marketing compliance.
03 May 2017
The New Statutory Direct Marketing Code of Practice
The requirement for a direct marketing code of practice, putting the ICO Direct Marketing Guidance on a statutory footing, has now been passed as part of the Digital Economy Act. This is what it means for marketers.
02 May 2017
Are your marketing emails going to the right inboxes?
It's the age old question we email marketers ask ourselves time and time again. Are the marketing comms we're producing even making it to the inbox of our chosen prospects? With the GDPR uproar and PECR review, email deliverability has taken a bit of a backseat as we understand where the future...