DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

The New 4P's of Marketing

Discover the new 4P's of marketing, written by autoGraph COO Stacey Anklam. 
T-58ff0bd9c4dfe-4ps-dma_58ff0bd9c4d08-1.png

Eggspressly no-puns

A review of the week in advertising, featuring more fallout from THAT Pepsi ad, plus ideas that marketers and advertisers can pinch from, um, criminals, and some easter fun
T-58ee14bf1668a-cat-treats-800x_58ee14bf16595.jpg

Privacy in 2017: Too little, too late?

In an age of invasive technology where our lives are laid bare and made available to the highest bidder. Is GDPR arriving at a crucial time and will it hopefully provide a turning point for individual rights?
T-58e35b0ac1ded-shutterstock_269722442-(1)_58e35b0ac1d4e.jpg

The new data protection

The GDPR will introduce new rules which fit our digital-based society, providing increased awareness and brand new opportunities both to consumers and organisations
T-58d10c16b3553-dp2017-chiara_58d10c16b349c.jpg

GDPR Countdown: The Facts so Far

One in four organisations aren't prepared for the GDPR and the clock is ticking! Here's a simple summary of where things currently stand, for anyone who's had their head buried in the sand since the new laws were announced.
T-58cbfc7c61f9e-gdpr-march-2017_58cbfc7c61e9e-2.png

Avoiding the "spam" label in 21st century email marketing

If the Privacy Electronic Communications Regulation doesn't change, we still have the opportunity to target prospects with a soft opt-out approach. Which means, we also have the opportunity to be caught in spam filters. 
T-58bd451b3b8bb-screen-shot-201736-at-11.17.54_58bd451b3b7bc-1.png

DP2017: Henley Business School's Ardi Kolah

Ardi Kolah is executive fellow and programme co-director at the Henley Business School, ranked in the top 50 business schools in the world. Ardi founded and is editor-in-chief of the Journal of Data Protection and Privacy and he created Henley’s GDPR Transition Programme
T8b0137e82aa4-ardi_58b0137e829af-75.jpg

DP2017: Vodafone's Jo Blazey

Jo Blazey is Vodafone UK’s Privacy Officer & Counsel and leads its privacy team, responsible for its privacy programme, working on all aspects relating to Data Protection and GDPR.  Prior to joining Vodafone Jo worked in private practice for Taylor Wessing and Thomas Eggar.
T8b03f42d9654-blazey00x_58b03f42d9561-76.jpg