22 Nov 2018
What do marketers need from the ICO's new direct marketing guidance?
This crucial document will update the ICO’s guidance in light of new data protection legislation
30 Oct 2018
Is Persona-based Targeting Bad?
Once a month the DMA Email Council meet – a collection of industry experts championing the use of email as part of the marketing mix, highlighting industry innovation and best practice. Each month a key topic is debated allowing members to both share and challenge opinion. Here’s our latest...
25 Oct 2018
ePrivacy Regulation: growing concern over the lack of focus on data and marketing
The Austrian Presidency publish the latest ePrivacy Regulation text
25 Oct 2018
Facebook given another maximum fine for breaches of data protection law
The social media giant is ordered to pay £500,000 over the use of data analytics for political purposes.
24 Oct 2018
Regulation Hub Update - October 2018
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
04 Oct 2018
DMA appoints new head of legal to join expanding department
Corporate and Data Privacy lawyer, Asli Yildiz, has joined Europe’s largest marketing association to head up their expanding legal division.02 Oct 2018
DP2018: Beyond the GDPR - A review
The second instalment of the DMA's data summit took place at 30 Euston Square and featured the ICO, Channel 4, BBC and more. Take in a snappy overview here with perspectives beyond the GDPR, towards Brexit, ePrivacy and an academic on AI in marketing and society.
28 Sep 2018
Direct marketing: defunct approach or powerful, strategic tool?
The evolution of the direct marketing approach and its use of data and technology is at the heart of both its increasing effectiveness and its potential negative impact.
17 Sep 2018
Regulation Hub Update - September 2018
The DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.