23 Sep 2024
From Compliance to Trust: The Future of Marketing in a Data-Driven World
This article is written by MBA Group Ltd.
28 Jun 2024
Telemarketing - obsolete tactic or powerful strategic tool?
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic..jpg)
14 Dec 2023
Data & Marketing Commission announces new Chief Commissioner
Emma Martins confirmed as new Chief Commissioner of the Data & Marketing Commission
23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
03 Oct 2023
Preparing your email marketing for DPDI and continually-changing data laws
The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the...
26 May 2023
The €1.2bn Meta fine: what happened and what does it mean for your business?
The record fine for the Facebook parent company has implications for how data is transferred between the UK and USA.
08 Mar 2023
DMA welcomes the new pro-growth DPDI data privacy reforms
The DMA welcomes the new Data Protection and Digital Information Bill (DPDI). The proposed reforms will provide businesses with additional pro-growth opportunities and legislative clarity while maintaining a high standard of protection for customers.
28 Feb 2023
Data & Marketing Commission announces new Independent Commissioner
Kate Staples has been named as the new Independent Commissioner of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code.
20 Feb 2023
First-Tier Tribunal overturns ICO enforcement notice against Experian
The ICO accused Experian of trading, enriching and enhancing people’s personal data without their knowledge.