20 Nov 2024
Data (Use & Access) Bill 2nd Reading Summary
The House of Lords held the debate on the pre-committee stage of the Bill.
30 Oct 2024
DUA vs. DPDI: Spot the Difference
The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
24 Oct 2024
The Data Use and Access Bill: Time's up for the ICO?
The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
17 Oct 2024
Ethical telemarketing: a reality, not a myth
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
17 Oct 2024
How AI is Transforming Marketing: Augmenting Human Efforts, Not Replacing Them
AI is transforming marketing by enhancing personalisation, automation and data analysis. While this is powerful, its success depends on data quality and human input. Marketers should adopt AI gradually, using it to augment creativity, not replace it.
23 Sep 2024
From Compliance to Trust: The Future of Marketing in a Data-Driven World
This article is written by MBA Group Ltd.
28 Jun 2024
Telemarketing - obsolete tactic or powerful strategic tool?
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic..jpg)
14 Dec 2023
Data & Marketing Commission announces new Chief Commissioner
Emma Martins confirmed as new Chief Commissioner of the Data & Marketing Commission
23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.