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The UKâs opt-out for telemarketing is under the threat

Hard-line positions in the EU could mean an opt-in consent is required
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Flybe, Honda & the Information Commissioner - 4 Lessons for Us All

Flybe & Honda's fines from the Information Commissioner’s Office (ICO) may be water under the bridge, but there's plenty for us all still to learn.
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Humanising CRM: How To Put People Back At The Heart Of Your Strategy And Why It Matters

Following the launch of our recent mission to humanise the CRM industry, our Senior Planning Mangaer, Julie Neilson discussses how to put people back at the heart of your digital strategy and why it's so important for forward-thinking brands. 
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Email - The Forgotten Driver of Big Revenues. But Only if it is Relevant...

eConsultancy has published the Email Marketing Industry Consensus for 2017 and it makes for interesting reading. In short, companies are under investing in email and, far from being a dead platform; it is expected to drive revenues of £29bn by 2020.
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Automatic for the people

As Henry Ford discovered, automation can speed up mechanical tasks, saving you money and time. Time that can be better spent on creative strategy and helping drive your business forward.  
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6 Tips to Succeed in SMS Marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing. 

Be:Fit; an exercise for brands?

Who came in first and who was left trailing behind at London's Be:Fit festival for women 
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