06 Jun 2019
Testing and measuring campaigns to maximise ROI
Given the heavy cost of marketing acquisition, it is particularly important that marketing activities undergo rigorous testing
30 May 2019
Don't look back in anger. 10 years of game changers in B2B marketing
Some musings on what have been the biggest game changers in B2B marketing in the last decade
28 May 2019
The Creative Data Academy: Emily Priest's Experience
Creative and Media writing student Emily Priest was one of this year’s 30 students at DMA Talent's Creative Data Academy in London. Read on to find out about her experience.
23 May 2019
Is SMS text message marketing effective?
Do you find yourself asking if SMS marketing effective? Take a look at our blog to see how great it really is!
18 May 2019
Value of Data: Changing perceptions
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Firas Khnaisser, head of decisioning at Standard Life and Chairman of DMA Scotland, takes on the challenge of changing perceptions of data -...
18 May 2019
7 Ways to Grow Your Agency
Growing an agency is both challenging and rewarding. Here are 7 tips to keep you focused on some of the basic principles.17 May 2019
Member ContentMarketer Email Tracker 2018
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
17 May 2019
Member ContentMarketer Email Tracker 2019
You reap what you sow. Email remains the core of effective multichannel campaigns.
17 May 2019
Member ContentConsumer Email Tracker 2019
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.