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DMA Email Council Trends for 2022

Ten experts from the DMA Email Council give their trends for 2022.
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Future Trends: Influence in the Age of Social Media

What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?
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UniFida launches CO2 Counter for 'greener' marketing

Marketers can now accurately measure the sustainability of their marketing campaigns
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Data privacy complaints about DMA Members fall in 2021

Data, privacy and quality continue to lead complaints received by the DMC, with the number of complaints about non-DMA Members rising and DMA Members falling year-on-year
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Email Accessibility Guide

Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
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MPS: What Marketers Say

How many marketers know about mail preferences and the MPS? What’s their day-to-day experience? What are the benefits for their businesses when committing to this service? Read on to find out.
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MPS: What Consumers Say

What do consumers know and think about the Mail Preference Services? What’s in it for them? Read on to find out more.
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All I Want for Christmas . . . is Less Email!

Six useful tips from our email experts to get ready for this holiday season!
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