06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 2
Part 2 of a 2-part blog on print and online communication from local and county councils The DMA Door Drop Committee commissioned research in November 2013 to determine the extent of the gap in understanding between householders and local and county council marketers in terms of how they want...
05 Feb 2014
Guardian News & Media director named as new DMA chair
Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the new chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive...04 Feb 2014
Email marketers optimistic about 2014 budgets as ROI hits 2,500%
More than half of UK client-side email marketers anticipate increasing their 2014 email expenditure after ROI for the channel reached 2,500% in 2013, new research published by the Direct Marketing Association (DMA) has revealed.25 Jan 2014
Letâs get engaged!
Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so!
20 Jan 2014
Goodbye âchannelsâ â Welcome the marketing âchannel of oneâ
The practice of creating a seamless customer experience across digital channels has been a common marketing challenge for a long while now, and integration of some offline and online channels through campaign segmentation is the norm. However, for most of us it is difficult to get a grip on...
16 Jan 2014
Make 2014 the year of the customer
UK plc looks like it’s finally on the up as business leaders begin planning for the next 12 months. I for one am feeling optimistic about what the year ahead has in store for our industry and believe that the strategic marketing priority of 2014 should centre round the customer experience. Why?...
20 Dec 2013
Email marketing in 2014? Itâs so like 2013 only more so
I’m not sure the fundamentals will change all that much next year but I expect some of the themes from 2013 to continue into 2014. Two that come to mind that I think are relevant to email marketers are big data and innovation.
13 Dec 2013
Advertising mail on the up in 2014
Mail is back! What a relief after the last five years of wondering what was happening and worrying about how fragile the market for the physical mail product was at last there is light at the end of the tunnel. Maybe you hadn’t noticed how the number of letters you received seemed to disappear...
11 Dec 2013