10 Dec 2013
Pharmaceutical: TDA for Lloyd's Pharmacy
How did the campaign make a difference? Most people don't worry about heart health but about related issues like smoking, weight and blood pressure management. The 'new news' that addressing these could be good for your heart gave fresh relevance to old messages, increasing awareness and...
10 Dec 2013
Automotive: Kitcatt Nohr Digitas for Lexus
To communicate the experience of the world's ultimate luxury vehicle and its perfectly controlled environment, a film showed the Lexus LS was the ideal home for the most delicate flowers. The film was hand-delivered to 1,000 selected prospects with a single orchid: 64 have since gone on to buy –...
04 Dec 2013
WDMP claims Grand Prix at 2013 DMA Awards
WDMP’s campaign for Monarch Airlines clinched the Grand Prix at the 2013 DMA Awards, held at the City of London’s Old Billingsgate.
02 Dec 2013
Emergency DM
The last few weeks have been phenomenal regarding the generosity of the British public in giving to the Philippines Typhoon Appeal. I have been wowed on many levels, not just to know we have raised over £69m in the UK (as quoted 3 hours ago by the DEC from my Facebook feed) but how it has...29 Nov 2013
New industry lead generation research to highlight best and worst customer acquisition practices
The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.
26 Nov 2013
Draft EU Data law criticised in UK and Brussels
Politicians and lawmakers in London and Brussels have criticised the draft EU Data Protection Regulation, saying it is too prescriptive and unworkable in its current form. The UK Ministry of Justice (MOJ) has estimated that the draft regulation could cost the UK up to £360m per year. The...26 Nov 2013
FCA sets out new rules on marketing of consumer credit products
Consumer credit providers (including payday lenders) face tighter restrictions on what they can say in adverts and marketing when the Financial Conduct Authority (FCA) takes over responsibility for consumer credit regulation from the Office of Fair Trading (OFT) on 1 April 2014.
19 Nov 2013
Opt-in, opt-out: new legislation shakes us all about
The gripping tale of consumer permissions – tedious, but increasingly important and about to get even more challenging for direct marketers – but the question remains: who is the new legislation actually going to help?
18 Nov 2013
I heart NY: my favourites from the Caples Awards
New York is one of the most populous urban agglomerations in the world. Its number further increases on 14 November when the world’s creative elite roll in for the annual Caples Awards. The Caples Awards honours the best in direct and interactive marketing around the world. With international...