05 Nov 2014
Cut through the Digital Noise. Get personal for real Sales results
Telemarketing may be dead according to some marketing experts however will sending a tweet ever match picking up the phone when it comes to getting a face to face appointment with a top CEO?
04 Nov 2014
Brands âlosing trackâ of the fragmented customer journey â new email research highlights
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.
30 Oct 2014
VAT: fact or fiction?
The industry has been awash with opinion, speculation and hearsay since HMRC’s policy announcements on postage and single sourcing. Can you tell the fact from the fiction?
29 Oct 2014
New research reveals telemarketingâs four best friends
In an age where customers are sometimes treated as data, the human interaction of B2C telemarketing can add to a brand’s relationship. But telemarketing cannot do it alone, so which channels are its best friends?
29 Oct 2014
Writing effective marketing copy
Engaging with your audience is a challenge with the volume of competition ever rising, MarketingFile have put together some great tips for your next copy writing challenge to ensure your marketing piece stands out from the crowd.
27 Oct 2014
Member ContentInserts and third-party inserts industry report H2 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings. The report is a useful tool used by media owners, media agencies and clients to gauge trends within the inserts industry.
27 Oct 2014
DMA comments on DCMS nuisance calls consultation
The DCMS consultation will look at ways to make it easier for government regulators to impose fines that stick on rogue companies responsible for making nuisance calls and sending spam texts.
24 Oct 2014
Why You Always Need a Call-to-Action
Use call to actions to increase the responsiveness of your business data lists
24 Oct 2014
Get informed; the latest public affairs developments affecting one-to-one marketing
The DMA is changing the way it updates its members on political and regulatory developments that directly impact your business.