20 Nov 2017
The Power of Direct Mail - How This Works uses the channel to deliver online growth and build its brand
Natural beauty company This Works has found its catalogue delivers a higher spending customer that is more engaged with its brand.
14 Nov 2017
3 ways to measure your Direct Marketing Campaign
Most companies understand the importance of including printed communication on their marketing mix, but they aren't sure how to measure it. Here you have three ways to do it.
07 Nov 2017
Top 8 Most Annoying TV Adverts - Irritation Sells
It’s startling that something so annoying can be so effective. In today’s age where billions are spent on marketing, we are in an era where something that irritates the life out of you, is, in fact, the way forward in advertising today.
03 Nov 2017
Creative Data Academy Applications are open!
The gifts just keep on coming here at DMA Talent and it’s still over a month till Christmas! Applications to the new Creative Data Academy are now open.
31 Oct 2017
Direct Mail Beats Email
The recent re-birth of direct mail marketing is based on the increased number of digital information creates an overwhelming sense of overload and the clear evidence that paper-based content is more impactful and engaging than digital alone.
27 Oct 2017
7 Ways to Make Your Direct Marketing Stand Out
Trying to get the attention of customers is tough, getting them to read what you have to say is even harder! So how can you make direct marketing stand out in the crowd and hit your target market right between the eyes? In this blog post we explore 7 strategies you can use to make your...
27 Oct 2017
5 ways to save money in your Direct Marketing communication
It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success.
26 Oct 2017
MARKETERS: SUCCEED WITH VISUAL CONTENT THIS HOLIDAY SEASON
As consumers, the holidays are fast approaching. As retailers, we know that planning has already been happening for several months. The holiday season represents the most stressful period for retailers
25 Oct 2017
Government must do more to support data-driven creative industries
In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.