24 Oct 2017
Introducing the Joint Industry Committee
The Joint Industry Committee (JIC) will measure readership and usage of mail. With close to £2billion per year spent on the channel, JIC will act as a standard measurement body to help mail continue to thrive. Learn all about this new era in mail at this introductory, online session.
19 Oct 2017
How GDPR will impact the charity sector
With the new General Data Protection Regulation (GDPR) coming into force in May 2018, now really is the time to think about the implications this new law will have upon businesses and not-for-profit organisations.
17 Oct 2017
Direct Mail Facts & Figures
Direct Mail delivered a great return on investment (ROI) and creates strong, emotional connections and brand associations
16 Oct 2017
How direct mail is helping Biscuiteers drive online growth
How Epsilon Abacus has helped this digitally-led business successfully embrace direct mail to grow online sales and enhance its brand.
13 Oct 2017
Can Direct Mail boost sales on Black Friday?
2.9 Billion emails were sent on Black Friday and Cyber Monday in 2016 via Mailchimp.
11 Oct 2017
5 REASONS TO INTRODUCE MORE PRINTED CLIENT COMMUNICATION
There are a series of strategies to build loyalty from your clients and prospects. Some companies include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits.
09 Oct 2017
10 Tips to Boost Engagement on Social Media
People miss up to 70% of their feeds. This is because Instagram/Facebook’s algorithm filters out a lot of content.
04 Oct 2017
DM 4.0 - How direct and digital are colliding to capitalise on real time marketing.
Phil Andrews FIDM, Chairman of Ignition D4 explains how direct and digital marketing are colliding to capitalise on real time marketing creating DM 4.0, the biggest opportunity for our industry since the days of the wild west mail order business.
26 Sep 2017
How to Impress the Hard to Impress
One of the challenges in today’s marketing world is there is just TOO MUCH WHITE NOISE! In addition, we are only just beginning to realise the power of big data in helping us to understand what impact all of our marketing efforts are actually having on our target audiences.