25 Feb 2018
2018 DIRECT MAIL FACTS & FIGURES
57% of people opened an addressed mail when it just arrived and 20.8% open it within twenty-eight day period.
19 Feb 2018
Post-Composition: From Middleware to Mission Critical for CCM
When and where is the best place to make critical changes to customer communications?
15 Feb 2018
Is tracking a waste of time and money?
There are four core problems that even the largest and most digitally competent companies need to be aware of and overcome because, if you do not get these right, then tracking can be a significant waste of time, money and effort.
14 Feb 2018
Introducing JICMAIL â now live
Introducing JICMAIL – the new Joint Industry Committee for Mail. A new era for how we analyse audience measurement for mail, created with our founding partners IPA, ISBA, whistl and Royal Mail.
13 Feb 2018
Different hardware, different software, different output
Autistic spectrum conditions initiative: The brains of people with autistic spectrum conditions may operate differently, but once you begin to understand the differences, you begin to recognise their incredible potential.
12 Feb 2018
The balance between online and offline
The choice between online and offline communication can be confusing, but the simple fact is there is not one channel that should be used exclusively to engage customers. Choosing the right channel at the right time is critical to customer engagement
24 Jan 2018
Ad mail taster courses: Learn to do more with mail
The DMA's Print Councils offers two expert-led, short courses to help you get the most out of your ad mail campaigns. Running Monday 26 February or Thursday 1 March, these sessions will give you practical advice on building mail offerings that matter.
24 Jan 2018
3 Reasons to Outsource Your Membership Management
Direct Mail is in the third top recruitment channels for recruiting members (32%.) The indisputable impact of Direct Mail is evident.
23 Jan 2018
Proof is in the parcel
Saying 2018 could be its year is the easy bit. Delivering results is what really matters. Here I take a look at why the renaissance of mail is worth taking note of.