29 Aug 2023
Top Tips for Mail and Unaddressed Print & Door Drops Category DMA Awards Entries
As the DMA Award's Measurement Partner 2023, Ian Gibbs has recorded a video to help you submit the best entry for your DMA Awards submission and make the most of including JICMAIL data.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
08 Aug 2023
Top 8 ways a CDP can make you a better customer marketer
CDPs – Customer Data Platforms – are often just evaluated from the viewpoint of facilitating timely, relevant and personalised customer communications. Properly configured, a CDP can also hold a complete history of every customer interaction, from online to direct mail, opening up very...28 Jul 2023
How can I Maintain a Healthy B2B List?
This is the second in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explains how you can maintain a healthy B2B contact list for effective email marketing..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
13 Jul 2023
Marketreach: Discover the Latest Media Attention Metrics for Mail
Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...
04 Jul 2023
Can I use Third Party Mailing Lists for B2B Marketing?
This article is written to bring an email deliverability perspective to the topic of third-party data in B2B email marketing, in an attempt to clarify some areas of ambiguity and give practical ideas for those considering a third-party B2B email marketing programme.2.png)
22 Jun 2023
Consumer Email Tracker Series: The Omnichannel Communication Race
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
16 Jun 2023
Doing Due Diligence on Third Party Data - Our Top Tips
How much due diligence does your business need to take when you accept personal data from third parties, such as list brokers for direct marketing purposes? We’ve pulled together six top tips to help you navigate what can sometimes be a tricky area from a data protection point of view..png)