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Direct Mail: Discover the Power of Physical

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Download a new eBook from The Royal Mail MarketReach that explores how to create connections with consumers using direct mail.

Championing creativity, tangibility and the ability of print to persuade and delight, Discover the Power of Physical is a revaluation of this key component of the integrated marketing mix.

Is it time to re-evaluate direct mail?

Check out the new inspirational ebook ‘Physically Irresistible’ developed by The Royal Mail MarketReach, supporting sponsors of our Campaign for Great British Creativity.

The ‘book’ showcases the enduring power of direct mail in today’s post-digital world as a method of carrying messages and creating connections with people in their homes, and on their terms.

It is jam packed with all the wonderful opportunities and techniques that direct mail offers, as well as showcasing some of the most creative case studies from all around the world.

There are also contributions from an array of brilliant industry thought leaders and CMO’s such as Mark Ritson, Rory Sutherland, Centrica’s Margaret Jobling, Aviva’s Raj Kumar and Sky’s Robin Garton

It can be downloaded here.


Explore our mission to prove the value of creativity in UK business, government, and society through our campaign for Great British Creativity.

Hear more from the DMA

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