10 May 2012
Digital watermarks and QR Codes uncovered
Digital watermarks and quick response (QR) codes are literally bringing door drops to life by integrating the real with digital world. Mark Davies, managing director, TNT Post, and Simon Samuels, CEO Media at Digital Space look at the merits and challenges of each technology.
09 May 2012
Focus on eye tracking
Eye tracking shows door drop marketers exactly how people look at a piece of advertising and how slight modifications to the creative can increase its effectiveness. By following a reader’s eye movements, eye tracking reveals the way a door drop grabs our immediate attention, bringing marketers...04 May 2012
How to target an FMCG, retail and charity door drop
Intelligent targeting is at the heart of a successful door drop campaign, delivering an impressive ROI for clients from this low-cost medium. Here, I outline the main door drop targeting tools available as well as the different strategies FMCG, retail and charity sectors use in their campaigns.
24 Apr 2012
Is email delivery more difficult now?
Only 76.5% of emails arrive in the inbox, according to the latest Global Email Deliverability Benchmark from Return Path. This is a drop of 5.5% based on the same report from the first half of 2011, and does not make for good reading if you’re an email marketer. It means that one in four emails...
24 Apr 2012
How to truly integrate social media and email
Integrating your email and social marketing used to be simple. It just meant adding “share to social” or “Share with Your Network” (SWYN) buttons to your emails. These days nearly everyone does this – Chad White, research director at Responsys showed that 88% of US retailers now use...
20 Apr 2012
Real-time monitoring legislation under fire
Government plans to introduce real-time monitoring of communications data, including emails, telephone calls and social media have come under fire from business and data privacy campaigners. Communications monitoring is nothing new. Intelligence officers already have the power to access to...
27 Mar 2012
Hit the perfect email frequency
Does sending more emails really make more money? I quite often hear the following statement from keen email marketers: “I want to try and achieve more revenue from the email list and I’m going to try increasing the number of times I email people to achieve this, but I’m worried it might cause...
17 Feb 2012